FAQs

What is the icanmakeitbetter platform?

icanmakeitbetter is an online customer insights platform that allows clients, such as Toys R Us and Babies R Us to gather feedback and conduct research amongst their customers. For more information on this tool, go to http://www.icanmakeitbetter.com/.

What is the relationship between Toys R Us, Babies R Us and icanmakeitbetter?

Toys R Us and Babies R Us have partnered with icanmakeitbetter to create The Toys R Us and Babies R Us Customer Insight Community, located online at https://toys.icanmakeitbetter.com/. This community was first launched in late 2014 and is rapidly growing!

How do customers participate?

Customers simply go online to visit The Toys R Us and Babies R Us Customer Insight Community, https://toys.icanmakeitbetter.com/, then click Sign In to create an account. Creating an account is easy. Simply enter a Username, Email Address and Password and you’re part of the community!

Once users have created an account, they may post ideas, participate in surveys and join public and private discussions/focus groups. From time to time, Toys R Us and Babies R Us may invite specific users to participate in product development, innovation and research sessions based upon survey responses and user profile information.

Do community members ever get incentives?

Yes, this community often offers incentives for private (and sometimes public) surveys and focus groups. Incentives are typically distributed as giveaway contests or on a pay-per-feedback basis – e.g., complete a survey, get a $10 gift card. If an incentive is offered for a given survey or focus group, the amount and method of distribution will be clearly stated in the invite email, or at the start of the survey. If no incentive is mentioned, then none is offered.

PLEASE NOTE: Incentives are sent manually, after reviewing the quality and validity of responses. This means that incentives are distributed via email and will typically be sent within two weeks of the day the survey/focus group closes. Incentives are NOT sent at the moment of survey completion. Thanks in advance for your patience.

Who is reading and listening to this feedback?

Feedback posted on The Toys R Us and Babies R Us Insight Community goes directly to company stakeholders. With the help of icanmakeitbetter, we are is truly listening to each and every idea, survey and focus group response!

Why should customers participate?

For current and potential customers – customer feedback on this platform will go directly to Toys R Us and Babies R Us and help affect the future of the products and services they offer their customers. This is your chance to be heard and affect the future of products that will soon be available to you!

Who owns the Intellectual Property?

icanmakeitbetter assigns all IP to Toys R Us and Babies R Us, the “business user.” Everyone who joins the community must agree to the community Terms & Conditions with a manual opt-in. They can be referenced here: https://app.icanmakeitbetter.com/terms-and-conditions. Members may also be required to agree to the standard Toys R Us Terms & Conditions.